Kurinjipadi Lungis become trendy summer dresses in Europe

        

           The lungi's always had style — wearers kick up the border, grab the other end, knot it in one fluid motion and are ready for anything from crossing a muddy puddle to beating up baddies. The humble two metres of chequered material is now kicking up a storm in Europe with a company turning them into hand-stitched dresses, jackets, skirts and scarves. The IOU Project, based out of Madrid in Spain, is buying lungis from weavers in Kurinjipadi, near Cuddalore, using designers and craftspeople in Europe to hand-stitch them into garments and selling them online using social media marketing .